A good example of how some of the best ideas happen in five minutes or less. I was boarding a plane (coming from just shooting another spot) and got a call that we needed a script for the new Bundle offer ASAP. Right after that, I remembered a video my brother sent me that morning of my nephew saying his first word (the word was "both"--- jk it was "food"). I opened up notes on my phone, and wrote this script. A few days later, and with the help of an amazing team, we shot it. To date, this is one of my favorite projects, and one of Sprint's best performing spots of the year.