A good example of how some of the best ideas happen in five minutes or less. I was boarding a plane (coming from just shooting another spot) and got a call about needing a script for the new Bundle (Unlimited + iPhone) offer ASAP. Right after that, I remembered a video my brother sent me that morning of my nephew saying his first word. I opened up Notes on my phone and wrote this script. A few days later, and with the help of an amazing team, we shot it in LA. To date, this is one of my favorite projects and one of Sprint's best-performing spots of 2019.