Back in 2017, when Unlimited plans became a thing again, all the major wireless carriers started putting Unlimited into different contexts (ex. T-Mobile did #UnlimitedMoves). For the Sprint brand, I knew I wanted to make a meaningful campaign, so one day while driving, I thought of #LiveUnlimited: just imagine your favorite influencers inspiring you to go out there and do what you love. This project became special because it was Sprint's first attempt at influencer marketing and appealing to younger generations.

 

Once launched, #LiveUnlimited brought the Sprint brand closer to Millennials and Gen Zs, and was received with mass positive social media sentiment (something the brand hadn't seen in years). To date, it's still made an example of good influencer marketing by media outlets like Forbes. 

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